Need more leads and prospects? Looking for creative ways to generate leads with Twitter? Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place. In this article, you’ll discover three ways to find your next customers on Twitter.
Use Twitter Ads to Drive Traffic to a Lead Magnet Landing Page
Although the Twitter lead generation card is gone, you can still use Twitter ads to drive traffic to pages where you give away content in return for an email. The key is to have a great giveaway that qualifies people. You don’t want to pay for Twitter ads to promote a giveaway everybody will want; you want to attract potential customers!
Broadcast Live Video to Warm Up Prospects
Twitter’s live-streaming app Periscope is now embedded within Twitter’s mobile app, making it easier to go live. With live broadcasts, you can show your audience the real you and let them chat with you in real time.
Live video is a great opportunity to show people your offering, rather than just tell them about it. After all, seeing is believing, right? Think about how you can go behind the scenes for your product or service. Show viewers how to use your product, people’s reactions to it, how it’s made, the team behind it… all of these kinds of things can build trust in your offering.
We don’t recommend going straight into a full-on sales pitch all of the time, though. Remember, it’s about offering value and building relationships first.
Automate a Search Funnel to Find People Who Tweet Qualifying Keywords
Twitter is a fountain of opinions and questions, and one way to tap into these is through Twitter Advanced Search. Imagine someone tweeted, “Anyone know a good photographer in San Diego?” and you happened to be a photographer in San Diego. Wouldn’t this be the perfect person to connect with?
Twitter’s Advanced Search function lets you search for relevant comments so you can jump into the conversation, pick up that lead, and turn it into a sale.