Your home page is the first thing a new client or customer will see that shows off who you are, what you’re offering, and your brand’s vibe. It’s your chance to capture their attention, build credibility, and eventually lead them to buy from you! It might sound intimidating, but with careful planning and design you can create an epic home page that drives new customers and readers to you. Below are the top five things you can do to create an effective home page that converts.
Write an enticing headline
Your headline should be larger than your other text and tell a visitor what you do and why it’s beneficial to them. You want this to intrigue them so that they keep reading your page, it also lets them know right off the bat if it’s something they can benefit from.
Communicate your offering and the benefits of working with you
Give more detail about who you are and what problem you are solving for your potential customer or reader. You’ll want to save more of your “story” for your about page, but this can allude to why you stand out from the competition. You can also use this section to share testimonials from previous customers highlighting the benefits of working with you and how you’ve helped them.
Create a call to action
When someone visits your site, you’ll want to make it clear and easy for them to move from one section of your site to the next. Create a specific, well-defined call to action for your audience to take once they’ve visited your home page. We suggest a call to action like signing up for your newsletter or a link to a free course you created for your target market.
Make it easy to connect
Finally, once your home page has captured the attention of your audience and led them to your call to action, you’ll want to let them know where they can connect with you. Include links to all of your social channels and make it easy to find your newsletter opt-in form. This will make it easy for potential customers to connect and follow along with you where you can continue to build trust and get to know them.
Craft a well-designed page
A well-designed home page is a key to building trust and credibility. No matter the copy or call to action, if the design is lacking your site won’t keep the attention of your potential audience. Create a balance of powerful imagery and just enough type, with white space to give your design breathing room. You’ll also want to check that your whole site, especially your home page, is responsive on all devices.