Create A Custom Facebook Cover Image To Promote Your Classes
A study conducted by EyeTrackShop found that on average, participants noticed the cover photo in under 1 second. Since, Facebook made cover photos the first element on a page, visitors spent more time looking at Facebook cover photos than wall posts on ads. If you want Facebook users to know about your big event, customizing your cover photo is the place to start.
Set Up Your Page’s Call To Action Button
There is a feature called, “Call to Action button”. This button is a direct call to action for business owners to add to their pages. The call to action shows up on any device, whether it is desktop, laptop, tablets or phones, allowing you to sell anywhere, everywhere. You should connect this button to a page on your website where the customer can quickly learn and book your services.
Activate The Occasion Tab Of Your Facebook Page
Embedding Occasion on your Facebook makes it easy for desktop and mobile users to browse and book classes and events from your Facebook page. Since it’s mobile-friendly, you’ll be able to capture sales from people using the Facebook app or mobile site on any occasion.
Pin The Event Announcement
Posting on your Facebook page is perhaps the quickest way to present an offer or event to your community. Didn’t think it could be any easier? Prepare to be spoiled. First, share your event on social media directly from your Occasion account by clicking “Integrate” on the top-right corner.
Next, Facebook allows you to pin the post. By pinning a post, you’ll ensure it stays at the top of your timeline even after you make additional posts. You can access the “Pin to Top” button by clicking the dropdown menu arrow on any post.
Boost Your Facebook Post To Attract New Customers
After creating your listing, and posting it to Facebook; you can choose to promote this post. To help brands better connect to the right audience and set a budget that works with your wallet, Facebook introduced the “Boost Post” that appears on profile sidebars.
According to Facebook, you can boost most posts you create on your Page, including status updates, photos, videos and offers. Posts you boost will appear higher in News Feed to help more people see them. Keep in mind that boosted posts must follow Facebook’s Advertising Policies.