I’m one of the hopeless Pinterest addicts. I’m pretty sure I’m not the only one. It’s most likely that even you have the same addiction as I do and honestly, I don’t blame you at all. I would spend countless hours on Pinterest and I even tried to go beyond just looking at other people’s boards and repining everything in my way. I wanted to turn the tables around and make the best Pinterest account ever. However, being the newbie that I am, no one really cared. Until I realized I kept making mistakes.
I didn’t realize the magnitude of my mistakes until my best friend pointed them out for me. She’s been using Pinterest for a really long time and she helped me so much thanks to her knowledge! Now I’m here to help you too. I’m pretty sure you also tried doing the same thing that I did and you most likely failed miserably but don’t worry about it, I’m here to help you. Now, enough chit-chat and let’s get down to business.
1) You don’t have a strategy
Pinning everything that comes in your way like I did is not something very smart to do. You must first sit down. Grab a paper and pen. And plan out everything before you create a board. You must also ask yourself various questions. Questions such as: “who is my target audience?”, or “What type of content will I share on Pinterest?
2) You’re not making it easy to find you
The best way for people to find you easily is by using key words in your board title. I honestly wish someone had told me about this before. I never used keywords and I always got frustrated because people’s response was not that good. Until I realized the simple yet stupid mistake I kept doing was the reason my board wasn’t good enough to catch people’s attention.
3) You’re not repinning images that didn’t get a repin
Blog.viraltag.com says: “You’re not repinning images that didn’t get a repin one of the most important indicators that your images are pin-worthy is when they get repinned. If your pins did not receive any repins then you need to pin it again. Do this on a weekly basis. Don’t repin in one sitting. Use a scheduling tool like Viraltag so you’re spreading your pins versus pinning them all in one sitting.
Some Pinners have asked “is it still necessary to use a scheduling tool given that Pinterest shows pins randomly anyway?” Absolutely, you need a scheduling tool like Viraltag because it forces you to develop a timing strategy to connect with your target audience. It’s important to pin images when you have the highest possible odds of engagement. For example, according to Pinterest, pinning fitness related topics is best shared on Mondays”.
4) You have no board description
Take advantage of the fact that you are able to use 500 characters in the description. Write everything that anyone can expect to find on your board. Also, garnish the description with your selected keywords so that Pinners find your content first on the Pinterest search engine.
5) You’re not using secret boards
Use your secret boards to prepare your boards and wait until you have enough images to publish it. Having empty boards looks so terrible so it’s best to wait until it’s finished to publish it.