One of the wisest things you can do for your course from the jump is to plan its position in your market, in your audience’s lives, in your brand, and your market.
Time to outline and plan your course details. The key point is to create a course content plan that matches the frame + position you’ve chosen in the step above.
Let’s gauge your audience’s interest in your course now. There are tons of ways to “preview” a course. You can:
- Broadcast on Periscope about your upcoming course (or you can simply call it a concept) and ask people for feedback—let others become part of the process and they will be more invested in you
- Create your course materials as a workshop first—this is my favorite method and is something I go into super detail on in my FREE 2.5-hour workshop on becoming an infopreneur and making crazy-valuable workshops
- Send an email to your email list (no matter the size) with a free lesson from your course or your course idea and ask for feedback
In general, I’ve identified 7 pricing factors that I think are important: your time, tasks, and emotional expenditure, material inputs, fees, and cost of goods sold, business overhead and what you want to invest in your business, the client’s perception of the value you are adding to their life or business with your course, etc.
Now that you know how you want to position your course in general, what your price range or exact price is going to be, what you’ll be teaching, and the perception people have of your idea, it’s time to package that all up and present it to the world.
In real life, a package is what gets us excited about what we’re about to receive. A package sets the tone. Is it pretty? Is it frustrating to open? Do you even remember what you ordered? How is it presented?