Periscope, Blab, and Meerkat have brought fresh attention to live-streaming, even though similar technologies have existed for years. But live-streaming well requires a bit more work.
These tips will apply regardless of what technology you use: Periscope, Blab, Meerkat, YouTube Live, Google+ Hangouts on Air, or any other tool.
Have good reasons to go live
New tools like Blab and Periscope can seem like fun toys, but remember that they’re only tools. As such, they may enable or simplify your ability to connect with people in a particular way. Before you jump into live-streaming, have some good reasons to do so. Here are some examples.
- Offer live interaction.
- Host an event immediately following a timed event.
- Hold yourself accountable to produce new content by a specific time.
- Give your audience a place to interact with each other around your content.
Speak to your primary audience
As much as the latest social-media tools often seem to be the Internet’s newest crush, it’s likely that the live viewers still represent a very small portion of your live audience. If you live-stream while recording your podcast, most of your audience will not see the chat, the reactions, or maybe not even see what you’re showing in the video.
Because of this, you may need to describe visual things instead of merely showing them. Also, focusing too much on your smaller live audience can significantly alienate your time-shifted audience.
Learn how to use the right tools
Blab, Periscope, Meerkat, YouTube Live (with or without Google+ Hangouts on Air), and whatever other live-streaming tools come out all have something unique and might have some technology quirks. It could be video orientation, the proper way to connect your mic and camera, the flow and display of comments, or anything else.
Ensure quality audio
The most important production-quality point for video is actually the audio quality. You may not be able to control the audio quality of your live participants, but you should ensure that your audio is as good as it can be.
Plan for repurposing
Although you may intend to record only your audio podcast, you might have content you could repurpose in other ways. Perhaps you leave the recording in that tool’s profile, or you upload it to YouTube or Facebook, or you could edit short snippets and share anywhere.
This kind of repurposing could enable you to reach a new audience or provide better ways for your existing audience to engage with some of your content.