Boost Site Speed
“With the continuing rise in popularity of mobile browsing, page speed is playing an increasingly crucial role in where a website ranks in Google. In fact, speed plays such an important role in modern search that Google are even experimenting with ‘slow’ labels in search for sites that aren’t performing well. No-one will want to click onto a site that has a big, fat, red ‘slow’ label under it.
To solve this you’ll first want to whack your site in Google’s PageSpeed Insights. In here, you’ll see if there is a possibility of improvement. If you’ve got a score of 75 or above on both desktop and mobile, I wouldn’t worry too much about making any major changes – this is a good score”. (Source: thebrandedsolopreneur.com).
Increase Internal Links
It’s highly recommended for companies to link out to high quality external resources (especially those that benefit your readers). This will allow your website to have more traffic due to the fact that the readers are interested on the links that are within the texts. This can also help prove to Google that you’re a trustworthy site.
Creating great URL’s is something many companies (regardless of size) must improve. By improving its sharability and search visibility, traffic will start to grow quickly.
Update Meta Tiles & Descriptions
For this you’ll need to have WordPress Yoast SEO plugin. Once installed, you’ll have Meta title and Meta description boxes under each of your posts, meaning you can easily modify and optimize them yourself. By modifying them and optimizing them so they can show what is truly important will allow an improvement in traffic.
Add Image Alt Tags
Without any alt tags on your images google isn’t able to properly read your images. All you need to do is simply put a description of the image. Making short sentences is preferred over long ones.