Translate To Any Medium
A professional logo will be able to translate to any medium whether it’s print, web, black and white or full color. Your logo should be able to look good when it’s the size of a quarter and look the exact same when it’s the size of a basketball. It shouldn’t look fuzzy, pixelated or low quality. With that being said, your logo should also work in full color AND black and white, not just full color. Every logo needs a BW version because I guarantee at some point in your business endeavors it will used without color. It’s a good option to have, especially for printing purposes.
Logo Must Be Vector
This is so vital for every logo. Your logo should never be created in Canva or Photoshop because those programs do not create vector images. Vector images are scaleable and can blow up to the size of a billboard or shrink to the size of a dime and never loose quality. Programs like Illustrator can achieve this because the vector images are created using mathematical equations and not pixels like Canva or Photoshop.
Unique To Your Business
A professional logo should not be a generic logo that anyone else with $40 bucks can buy. It should be unique to your business and align with your brand. Your business isn’t generic so why should your logo be? Make sure to use elements from your brand and your business model to help attract the right audience and create a dynamic logo.
Your logo is the first visual that potential clients will see. A professional logo will be eye catching, be able to help tell the story of your brand and add a personal element to your business. Investing in a professional logo may seem hard at first but the value of that logo is far beyond what you will pay. A misconception about an eye catching logo is that is must be bright and loud, but a well designed logo can be simple and minimalistic and be just as appealing. (Source: nightstudio.com).